My dear friend, and long time hair dresser, Krista, recently asked me about doing a logo design for her company "dancing hands". Krista is quiet the dancer, so I wasn't surprised with the unique company name.
But this project feels like it has taken me forever to come up with a logo design that incorporates the name as well as the business (hair stylist, if you hadn't caught on by now). This last logo that I have come up with, I like sorta. It just doesn't feel finished to me; but, since I've worked with quiet a few business owners and know how they work, the final say isn't up to me anyways! So I'll just send this over to Krista to see what she thinks... though, I am thinking that it might be a little too modern for her.
I would say, the hardest part about designing a logo, brochure, etc (for me, anyways) is reading the style of your client. I like things very different and unique. I feel your business wants to stand out from the crowd, grab a little ninch in the market, etc. But I find, more often than not, especially with small business owners... they want their business card, flyer, etc, to look like the competitions. I think this makes the owners feel more at ease with the design; more of a sure safe way. They don't like to take a chance and end up failing.
Which, makes it harder for me to design, since I do like to make my projects bold, new and exciting. But, live and learn.